David Fitz 10/25/26 David Fitz 10/25/26

Warmth, with a Fishing Pedigree

Foxfire and NANGA’s 2026 Fishing Down Jacket connects Japanese outdoor design with the everyday appeal of clothing made for cold days outside.

David Fitz 10/25/26 David Fitz 10/25/26

The Fishing Vest Goes to Town

Tokihito Yoshida brings fishing-vest construction to Aquascutum’s anniversary collection, connecting British outerwear with Japanese design.

David Fitz 9/27/26 David Fitz 9/27/26

Old Fishing, New Clothes

DAIWA PIER39 looks back to the logic of 1980s fishing gear and asks how it might live inside a contemporary wardrobe.

David Fitz 9/20/26 David Fitz 9/20/26

Fisherman in Paris

With AIGLE by SETCHU, Satoshi Kuwata asks what fishing clothing might look like if utility and tailoring started from the same place.

David Fitz 9/6/26 David Fitz 9/6/26

The River Is Getting Wider

Tales from the outdoors. began with products. Now it is widening into a platform for the people, places, objects and ideas shaping the culture around fly fishing.

David Fitz 1/18/26 David Fitz 1/18/26

Dad’s Cap

A neon Portland Beavers promo cap, rainy family camping trips on the Oregon coast, and the small details that found their way into the TFTO Camp Cap decades later.

David Fitz 4/18/21 David Fitz 4/18/21

How Grandpa’s Fishing Bag Became a Modern Creel

A childhood hand-me-down used on fishing trips around Mt Hood became the reference point for a modern creel built for the river and beyond.

David Fitz 6/7/20 David Fitz 6/7/20

Double Vision: Gyotaku, Carp and the Wiesent

On the Wiesent in Franconia, a traditional Japanese fish-printing technique became the starting point for Yodel Fishing Club's Double Vision graphic.