With AIGLE by SETCHU, Satoshi Kuwata asks what fishing clothing might look like if utility and tailoring started from the same place.

Tales from the outdoors. began with products. Now it is widening into a platform for the people, places, objects and ideas shaping the culture around fly fishing.

A neon Portland Beavers promo cap, rainy family camping trips on the Oregon coast, and the small details that found their way into the TFTO Camp Cap decades later.

A childhood hand-me-down used on fishing trips around Mt Hood became the reference point for a modern creel built for the river and beyond.

On the Wiesent in Franconia, a traditional Japanese fish-printing technique became the starting point for Yodel Fishing Club's Double Vision graphic.