Fly fishing through the lens of culture, design, people and place.

Everyone has a story to tell from their time spent outside. These are some of them.

David Fitz 9/20/26 David Fitz 9/20/26

Fisherman in Paris

With AIGLE by SETCHU, Satoshi Kuwata asks what fishing clothing might look like if utility and tailoring started from the same place.

David Fitz 4/18/21 David Fitz 4/18/21

A childhood hand-me-down used on fishing trips around Mt Hood became the reference point for a modern creel built for the river and beyond.

David Fitz 6/7/20 David Fitz 6/7/20

On the Wiesent in Franconia, a traditional Japanese fish-printing technique became the starting point for Yodel Fishing Club's Double Vision graphic.