Fly fishing through the lens of culture, design, people and place.

Everyone has a story to tell from their time spent outside. These are some of them.

David Fitz 9/20/26 David Fitz 9/20/26

Twelve Pockets and a Down Vest

SOUTH2 WEST8 × NANGA × SUBU turns the fishing vest into winter outerwear.

David Fitz 9/13/26 David Fitz 9/13/26

Purple Mountain Observatory and Db entered fishing as outsiders. That may be exactly why GONE FISHING is interesting.

David Fitz 4/18/21 David Fitz 4/18/21

A childhood hand-me-down used on fishing trips around Mt Hood became the reference point for a modern creel built for the river and beyond.